Marketing Director - London Tech Week

Informa Festivals

marks an exciting new chapter in B2B events, bringing some of the world''s most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa''s international reach, we''re shaping the next generation of business festivals.We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor''s Best Places to Work 2025 UK list.Job Description

This role is based in our London, Strand officeLondon Tech Week is the UK’s most influential, and fastest growing, tech event. Our purpose is to showcase and amplify the power of tech to enrich every aspect of our lives. Our content features big-hitting speakers – from the UK Prime Minister to the CEOs of tech giants to visionary innovators. Our expo floor brings tech to life and enables attendees to make connections which deliver lasting value.The event has grown rapidly in recent years and we have a clear roadmap to continue this into 2025 and beyond. We are looking for a Marketing Director who can support this by creating world-class engaging content.The company is committed to making a positive impact on the world through technology. Its events and digital media provide a platform for startups, scaleups and corporates to showcase their innovative solutions to the world''s most pressing challenges.The portfolio includes brands such as the flagship event London Tech Week, EQL:HER, Elevating Founders, Climate Leaders Forum, AI Leaders Forum and Tech Impact Awards. These brands bring together startups, scaleups, corporates, investors, policymakers, and thought leaders from all over the world to connect, learn, and collaborate.As Marketing Director, you will be in charge of the marketing strategies across Informa Tech Founders. You will need to love coming up with creative ideas to engage with prospective customers and use data to create successful, insight-led digital campaigns. You will be leading a team and coaching and developing them is vital. You will enjoy collaborating with content teams, sales teams and your marketing peers to create compelling messaging and eye-catching design across all channels.In this role you will:Set the marketing strategy for London Tech Week and for Informa Tech Founders as a whole, making data-driven decisions to optimise all marketing channelsLeadership, development and management of the marketing team with a focus of self-development and development of colleaguesOwn the data strategy in terms of data collection, storage, management, access, sharing and useof data and improve data integration across platformsDevelop a programme of data analytics, liaising with central functions where appropriate, to better understand customer behaviour and preferencesEnsure that all collateral is of the highest quality and in keeping with brand valuesDevelop KPIs which measure the success of campaigns and provide leading indicators of business performanceLead the planning and implementation of an integrated customer focuseddigital marketing strategy for area of responsibility, optimise all digital channels and ROI with team and identify new digital solutions to optimise returnLead the strategic development of partnership marketing plans to meet customer needs and business objectivesDevelop project plans for efficient use of team and resources and track delivery, resourcing team and agencies accordingly to deliver objectivesControl budgets and allocate resources amongst projectsQualifications

Proven experience of leading a B2B events marketing teamExcellent leadership and organisational skillsA self-starter mindset with the confidence to take the initiativeAnalytical and creative thinkingExcellent communication and interpersonal skillsUp to speed with latest marketing techniques and best practicesThorough knowledge of digital marketingA customer-first mindset – and an interest in the tech sector!Additional Information

We believe that great things happen when people connect face-to-face. That''s why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to sayLifeAt.Informa.comOur benefits include:Great community:

a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact:

take up to four days per year to volunteer, with charity match funding available tooCareer opportunity:

the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out:

25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearA flexible range of personal benefits to choose from, plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and moreRecognition for great work, with global awards and kudos programmesAs an international company, the chance to collaborate with teams around the worldWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.If you would like to request reasonable adjustments or accommodationsto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you''ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job here .Job ..... full job details .....