Marketing Director

Marketing DirectorLocation - Fylde Coast On site two to three days a week, plus travel across the group.Package £90kThe opportunityWe are working with a founder-led, privately owned investment group with a premium, multi-sector portfolio spanning leisure, hospitality, high-end lifestyle, health and property. It is entrepreneurial and ambitious, and it is bringing marketing in-house with a newly created Marketing Director role to own the function across the group.This is a build role. Much of the marketing has been outsourced to agencies, and the brief is to create a proper in-house function that lifts brand and demand across a set of high-value, consumer-facing businesses. Key responsibilities:Own the group marketing strategy and build the in-house function, brand, content, campaigns and team, reducing the reliance on agencies.Lift brand and demand across the portfolio, tailoring the approach to each business.Build the digital capabilities: performance, CRM, SEO and social, alongside affiliate and influencer marketing, which is a clear opportunity across these brands.Bring rigour to the numbers: return on ad spend, channel performance, pipeline and reporting, and make the commercial case for investment.Work closely with the founder, the CFO and the commercial leadership teamThe successful candidate:A senior marketing leader from a premium, high-value B2C world, ideally leisure, lifestyle or hospitality, who has built brands that sell to discerning, high-value and high net ..... full job details .....