Marketing Data and Insights Executive

Job Title: Marketing Data and Insights ExecutiveLength: 12-Month Fixed-Term ContractLocation: ReadingWorking Pattern: Hybrid 1 day per week in the officeWe''re looking for a Marketing Data and Insights Executive to join a growing business on a 12-month fixed-term contract.This is an exciting opportunity for an analytical marketer who enjoys turning data into meaningful insights. You''ll use reporting, customer insights and email marketing to help improve campaign performance and drive business growth.The role is primarily remote, with one day per week in the Reading office and occasional travel to other UK locations. A full UK driving licence and access to your own vehicle are essential.The RoleYou''ll play a key role in measuring and improving marketing performance across multiple digital channels. You''ll analyse campaign results, produce insightful reports and dashboards, and identify opportunities to improve engagement and ROI.You''ll also manage email marketing campaigns from planning and delivery through to reporting and optimisation.Key ResponsibilitiesProduce regular marketing reports and performance dashboards.Analyse campaign performance and customer behaviour.Identify trends and opportunities to improve results.Monitor website, CRM, email and paid media performance.Track key KPIs including traffic, conversions, engagement and ROI.Gather customer insights through surveys and CRM data.Plan, build and deliver email marketing campaigns.Test and optimise subject lines, ..... full job details .....