https://jobs.co.uk/job/marketing-data-analyst-armstrong-lloyd--d190dfb7-f401-4182-b8b2-514ee1436a2b RSS feed for Marketing Data Analyst at Armstrong Lloyd. en-gb Thu, 30 Apr 2026 07:26:59 GMT https://jobs.co.uk/job/marketing-data-analyst-armstrong-lloyd--d190dfb7-f401-4182-b8b2-514ee1436a2b https://jobs.co.uk/job/marketing-data-analyst-armstrong-lloyd--d190dfb7-f401-4182-b8b2-514ee1436a2b Tue, 28 Apr 2026 23:00:00 GMT Location: Basingstoke | Salary: £50000 - £60000/annum | Type: Permanent | Our client is an established technology platform business seeking a Marketing Data Analyst to take ownership of reporting, insights, and data-driven decision-making across their marketing function. This role focuses on transforming data into compelling narratives that inform strategy, demonstrate ROI, and enable the marketing team to self-serve analytics. You''ll work closely with their data engineering team who manage the core infrastructure, while you concentrate on extracting insights, building dashboards, and translating numbers into actionable intelligence for campaigns and commercial planning. Location: Flexible working arrangements THE MARKETING DATA ANALYST ROLE RESPONSIBILITIES WILL INCLUDE: Extract and analyse data from the data warehouse using SQL, designing segmentation by geography and customer groups to support targeted campaigns and performance tracking Develop compelling Power BI dashboards and reports that track campaign performance, lead conversion, and ROI for operational teams and C-suite executives Map the complete customer journey from acquisition through conversion, identifying funnel bottlenecks and building models to assess campaign effectiveness Tra... Permanent