Marketing Content Designer

Marketing Content Designer

Location: South-West London (Hybrid)
Contract: 5 Months (Initially)
Salary: -180 (A Day)

Pay Type: Umbrella Company (Must use Adecco PSL)

About the Role

We are seeking a talented and proactive Marketing Content Designer to support the development and promotion of our academic portfolio. This role will be responsible for creating compelling course and subject content that enhances visibility across search engines, answer engines, and generative AI platforms while driving student recruitment and engagement.

Working closely with academic staff and the digital/web team, you will gather detailed course information, translate complex academic content into engaging marketing copy, and ensure all course pages are accurate, informative, and optimised for prospective students. The role combines content creation, stakeholder engagement, and website management to deliver a best-in-class digital experience.

Key Responsibilities

• Interview and collaborate with academic staff to gather course information, unique selling points, and subject expertise.
• Create, edit, and maintain engaging course and programme content across university websites and digital platforms.
• Develop course literature and marketing materials that support student recruitment objectives.
• Optimise content for search engines (SEO), answer engines, and emerging AI-driven search platforms.
• Work closely with the web and digital teams to update, enhance, and publish course pages.
• Ensure all content is accurate, consistent, accessible, and aligned with institutional brand guidelines.
• Translate complex academic information into clear, student-friendly messaging.
• Monitor and review content performance, making recommendations for improvements based on engagement and search visibility.
• Support content audits and ongoing website improvement projects.
• Build strong relationships with academic departments and key stakeholders across the institution.

Person Specification

Essential Skills & Experience

• Experience creating digital content, web content, marketing copy, or editorial content.
• Strong copywriting, proofreading, and content editing skills.
• Experience managing website content through a CMS.
• Ability to interview and engage with subject matter experts to gather information.
• Understanding of SEO best practices and digital content optimisation.
• Excellent stakeholder management and communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong attention to detail and commitment to content quality.

Desirable

• Experience within Higher Education, Further Education, or a related sector.
• Familiarity with student recruitment marketing.
• Knowledge of user experience (UX) principles and content design methodologies.
• Experience using analytics tools to measure content effectiveness.
• Understanding of AI search and generative AI content discovery trends.