Marketing Communications Executive

Job Description We''re looking for a Marketing Communications Executive to join our Marketing team and help shape how financial advisers experience AJ Bell. You''ll create clear, engaging campaigns that help advisers understand our proposition, connect with AJ Bell and ultimately help more people feel good about investing. It''s a varied, hands-on role where you''ll work across email, social media, web, CRM, webinars and events, taking campaigns from idea through to delivery and using data and insight to continually improve their impact. What does the job involve? Working with colleagues across Marketing, Sales, Product, Investments and Technical, you''ll: Plan and deliver integrated marketing campaigns that drive adviser awareness, engagement, leads and registrations. Create targeted email campaigns, nurture programmes and automated customer journeys using HubSpot. Develop audience segmentation and personalisation to make our communications more relevant and effective. Create engaging social media content across LinkedIn, YouTube and X, working with internal experts and external contributors. Develop and optimise adviser-facing webpages, landing pages and digital content. Support the promotion of webinars, events and other adviser initiatives. Use campaign, CRM, website and social data to understand what''s working and identify opportunities to improve performance. Use A/B testing, behavioural insight and audience data to test ideas and optimise campaigns. Produce ..... full job details .....