Marketing Campaigns Specialist

Marketing Campaign SpecialistLocation: Birmingham (Hybrid) Salary: Up to £45,000 per annum + benefits About the RoleWe are working on behalf of a growing and forward-thinking tech organisation seeking a Marketing Campaign Specialist to join their dynamic marketing team. This is a fantastic opportunity for a data-driven marketer to play a key role in delivering impactful, multi-channel campaigns that drive engagement, lead generation, and measurable business growth. You''ll collaborate closely with teams across content, events, and paid media, helping to plan, execute, and optimise campaigns while leveraging insights to maximise performance and ROI. Key Responsibilities Plan and execute integrated marketing campaigns across email, social media, paid advertising, search, and eventsDevelop and manage segmented audience lists to deliver targeted and personalised campaignsUse CRM platforms (e.g., HubSpot or similar) to manage leads, automate workflows, and track campaign performanceManage and optimise paid advertising campaigns across platforms such as Google Ads and LinkedInWork alongside content teams to develop compelling messaging and campaign assetsMonitor campaign performance, analyse data, and continuously optimise for improved resultsTrack marketing spend and ensure campaigns deliver measurable returnsWork collaboratively with internal teams and external partners to deliver aligned campaign activityProduce regular reports and insights to inform future campaign ..... full job details .....