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Permanent

Marketing Campaign Specialist

Otley
money-bag £35000 - £36000/annum Pension, holidays, Hybrid
Posted 3 days ago

Tailored Recruitment Partners are working with a leading organisation in their Industry to recruit-a dynamic, creative and detail-oriented Marketing Campaign Specialist to plan, deliver and optimise impactful campaigns that support our brand, commercial and customer goals. Working closely with our in-house teams, this role is hands-on and highly collaborative, playing a key part in bringing exciting exclusive collaborations to market and delivering best-in-class campaigns.

The chosen candidate will play a pivotal role in driving awareness, and sales performance for premium products through both digital and offline strategies, operating at the heart of strategy, execution, and cross-functional collaboration. The ideal candidate brings strong marketing experience and good level of expertise with data, and a proactive, commercial mindset.

Job Responsibilities:

The role holder will be expected to be responsible for the following:

  • Campaign Planning & Execution
    • Lead the end-to-end delivery of integrated marketing campaigns, from concept to analytics.
    • Collaborate with internal teams across digital, creative, product, and category management.
    • Manage timelines, content needs, creative briefs, and asset delivery to ensure smooth rollout.
  • Exclusive Collaborations
    • Help launch and promote exclusive supplier and manufacturer partnerships.
    • Craft compelling campaign stories that bring these collaborations to life across relevant channels.
  • Content & Creative Coordination
    • Brief and work directly with our in-house creative team to develop campaign assets (digital, print, email, social, etc.).
    • Ensure all campaign content is aligned with brand guidelines, tone of voice, and strategic messaging.
  • Channel Activation
    • Coordinate multi-channel campaign execution across email, web, social media, print, events, and internal platforms.
    • Work closely with the digital team to optimise channel use and messaging.
  • Performance & Insight
    • Monitor campaign performance using key metrics (e.g. reach, engagement, leads, conversions).
    • Produce campaign wrap-up reports with clear insights and recommendations for continuous improvement.
  • Stakeholder Management
  • Partner with internal stakeholders including category managers, product teams and sales to align objectives.
  • Support marketing input into cross-functional initiatives and product launches.

Qualifications:

  • Experience in marketing, with a focus on campaign planning and delivery.
  • Excellent organisational skills and attention to detail.
  • Strong written and verbal communication skills, with confidence to brief and challenge where needed.
  • Background in B2B, healthcare, retail, or distribution. (desirable)
  • Familiarity with CRM, CMS, and email platforms.

Experience:

  • Solid understanding of multi-channel campaign execution.
  • Ability to analyse and report on performance data to drive improvements.
  • Experience working in fast-paced, collaborative environments.
  • Experience working on manufacturer-led or exclusive brand collaborations.

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    Tailored Recruitment Partners Limited
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