Marketing Campaign Manager FTC

My client, based in Nottingham are seeking a Marketing Campaign Manager to join their small marketing team on a FTC for 18 months. You will play a key role in driving growth across both B2B and B2C markets. You will be responsible for planning, developing, and executing multi-channel marketing campaigns that generate new business opportunities. This is a hands-on role suited to a marketer who can manage campaigns end-to-end-from concept through to execution and performance analysis-with a strong emphasis on testing, learning, and continuous optimisation. Key Responsibilities: B2B Lead Generation Deliver a consistent pipeline of high-quality leads through targeted, multi-channel campaigns. This includes identifying new opportunities, refining messaging, and improving conversion rates across the funnel. B2C Student Acquisition Increase student enquiries and trial bookings through effective marketing strategies and ongoing optimisation of the lead generation website. Campaign Ownership Take full accountability for campaign delivery - from planning and creation to execution, optimisation, and reporting- ensuring all activity meets defined objectives. Data-Driven Marketing Leverage data, segmentation, and performance insights to continually improve campaign effectiveness. Test, analyse, and refine strategies to maximise ROI, reduce cost per lead, and increase conversion rates. Content and Brand Development Produce compelling content that supports lead generation, brand ..... full job details .....