Marketing Automation Specialist
British Heart Foundation (BHF) is embarking on an enterprise-wide transformation project to become a truly customer-centric organisation - where everything we do, culturally, operationally andamp; technically, is designed to help meet audience, prospect and customer need. We will engage, win and retain more customers than ever before, increasing our impact, so we can save and improve more lives.We are recruiting for a Marketing Automation Specialist on a 12-month fixed term contract to play a critical role in BHF''s transformation to a truly customer-centric organisation by enabling the delivery of automated, personalised, omnichannel journeys.In this role you''ll specifically focus on translating campaign briefs and technical designs into fully operational workflows within Adobe Campaign V8 (ACC), Adobe Journey Optimiser (AJO), Adobe Real Time CDP (RT-CDP) and Data Distiller. You will act as the bridge between technical architecture and live execution, ensuring workflows are scalable, efficient and aligned to business needs.Working within the Digital Content andamp; Journeys team, you''ll complement existing strengths in direct mail, email and SMS execution by introducing deep workflow expertise, enabling the team to move from campaign delivery to end-to-end journey orchestration.Importantly, you''ll also play a key role in upskilling the wider team, embedding knowledge, standards and best practice for Adobe-based workflow development.About youWe''re looking for someone ..... full job details .....
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