Marketing Automation Manager

Overview

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Marketing Automation Manager

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Octopus Money .We’re looking for a technically skilled CRM operator to join our customer marketing team and help own how we build and manage customer journeys. This role blends marketing insight with hands-on expertise in campaign set-up and automation – helping us scale personalised customer communications with precision and care. You’ll be the second Marketing Automation Manager in the team and report to the Senior Marketing Manager overseeing CRM. You’ll design and implement CRM workflows in our platform, Customer.io – working closely with our data team to enable segmentation and with our campaign managers to bring ideas to life. You’ll have full responsibility for maintaining the performance, reliability and structure of our marketing CRM platform, and be a key contributor in how we drive customer engagement and optimise the full lifecycle experience.

What You’ll Do

Build and maintain marketing campaigns across email, SMS and push in Customer.io – ensuring robust setup, QA and performance tracking

Collaborate with data teams to integrate customer attributes and events, ensuring data is usable and reliable for segmentation

Create and manage audience segments based on user behaviour, lifecycle stage and product usage

Evaluate and implement new CRM tools and platform features

Monitor and maintain platform health – resolving issues, maintaining structure, and applying best practices

Lead incident management for CRM platform and campaign issues – quickly diagnosing problems, coordinating cross-team responses and ensuring timely resolution to minimise business impact

Implement personalisation and A/B testing frameworks to optimise delivery and performance

Ensure high quality of CRM documentation and platform governance – including naming conventions, foldering and campaign lifecycle

Ensure all journeys are compliant with regulatory requirements and consent preferences – partnering with compliance as needed

Track CRM performance and identify opportunities for improvement in logic, automation, structure and targeting

What You’ll Bring

6+ years of experience in CRM operations or marketing automation

Proficiency in Customer.io or equivalent platforms – with hands-on experience building journeys and segments

Basic to intermediate knowledge of HTML, SQL and/or Liquid

Strong understanding of marketing automation principles, multi-channel orchestration and platform governance

Experience with data integration, data modelling and behavioural segmentation

Attention to detail and a structured approach – you take pride in building systems that are clean, scalable and reliable

Champion of data security and privacy best practices related to CRM platform operations and access controls, ensuring compliance and safeguarding customer information

Comfortable working independently and owning end-to-end technical delivery

Strong collaboration and communication skills – able to work closely with marketers, analysts, product teams and engineers

Confidence in using campaign performance data to inform improvements and test new approaches

In return for your contributionWe offer a base salary of £60,000 - £70,000 DOE + benefits.

Please note, as a regulated business we are required to run background checks for all employees which covers adverse financial and unspent convictions. These will only take place upon a successful job offer.

About Octopus GroupOctopus is a group of companies which invests in the people, ideas and industries that will help to change the world. We believe that the companies serving two of our most important needs – our financial wellbeing and our planet’s future – should have a positive impact on the people they touch.

Perks and Benefits

Make a difference

– We’re on a mission to help millions of people improve their finances. Our client feedback is highly positive (4.8/5 on Vouchedfor).

Flexible working

– Hybrid model with option to work from home 2 days per week (Mon and Fri) and the rest from our central London office in Holborn.

Work from anywhere

– 18 day work from anywhere allowance; note this excludes individuals who give regulated financial advice.

Join a great team

– Diverse team with transparency and respect.

Rapid career growth

– Opportunities to take on bigger roles as we scale.

Share incentive plan and team bonus

– Group share incentive plan and team bonus where applicable.

Pension, enhanced parental leave, PMI and other perks

– Pension, enhanced parental leave, private medical insurance, birthday leave, and other benefits.

Equal opportunity

– We promote inclusive, diverse workplaces and do not discriminate on protected characteristics.

London, England, United ..... full job details .....