Do you have experience in creating and optimising personalised email and SMS campaigns? Are you an expert in executing omnichannel customer journeys and seeking a new challenge?If so, you could be the Marketing Automation Manager we are looking for!About the roleYou will bring your expertise and experience of delivering automated omnichannel journeys to send the right message, to the right person, at the right time, in the media of their choice. You will bring your passion for utilising customer data to deliver personalised, targeted customer-centric marketing to deliver business goals.Your responsibilities will include:Working with the transformation team to build customer journeys in our new MarTech platform, Adobe, supporting building a bank of digital collateral, migrating existing communications into the new platform and ensuring all marketing activities conform to BHF brand.Collaborating with internal teams to make the most efficient use of current customer data and how to use it to personalise within communications journeys. Whilst supporting on building audience segments and business rules for customer engagement.Reporting on performance of communications and translating this information for wider stakeholders, utilising tools to understand conversions and customer behaviours to inform a marketing automation strategy to be shared with digital and other fundraising colleagues.About youTo excel in this role, you will need:Strong understanding of omnichannel principles, ..... full job details .....