Marketing Automation Manager

The Role

We're looking for a commercially minded and customer-focused Marketing Automation Manager to join our Customer Marketing team. This is an exciting opportunity to play a key role in delivering acquisition, retention and customer communication strategies that drive business performance and enhance customer engagement.

You'll be responsible for planning, building, testing and optimising omni-channel customer journeys across email, SMS and direct mail. Working closely with stakeholders across the business, you'll use customer insight, data and marketing technology to deliver highly targeted and engaging communications throughout the customer lifecycle.

This role would suit someone who enjoys combining creativity, data and technology to deliver measurable results and customer-centric outcomes.

What You'll Be Doing

• Develop and deliver customer acquisition, retention and loyalty communication strategies that support business growth and customer engagement.
• Build, manage and optimise automated customer journeys across email, SMS and direct mail, ensuring communications are timely, relevant and effective.
• Own testing programmes across customer communications, using data and insight to continuously improve campaign performance and customer outcomes.
• Produce reporting, dashboarding and campaign analysis to identify trends, measure success and inform future activity.
• Collaborate with IT, MI, Operations and external partners to support CRM developments, customer data initiatives and marketing technology enhancements.
• Support cross-functional projects and continuous improvement initiatives, helping to deliver strategic objectives and enhance the customer experience.

What We're Looking For

• Proven experience in CRM, direct marketing or customer marketing, with a track record of improving customer engagement and conversion.
• Experience using marketing automation platforms such as Apteco FastStats, PeopleStage, Orbit, Dotdigital or similar.
• Strong analytical skills with the ability to turn data and insights into effective marketing activity.
• Good understanding of GDPR, PECR and customer-focused marketing practices.
• Excellent communication and stakeholder management skills.
• A proactive, organised approach with the ability to manage multiple priorities and work both independently and collaboratively.

Why Agria Pet Insurance

Agria Pet Insurance is one of the UK's leading specialist pet insurance providers. We only provide lifetime insurance for animals, so truly understand and care about our customers and their beloved pets - especially as most of our team are pet parents, and we're all animal-lovers. Our passion for pets means that we are trusted by The Royal Kennel Club, Lloyds and many other significant affinity partners to provide lifetime pet insurance in their names. 

Working closely with animal welfare organisations, vets and breeders, gives us deep insight on what's best for pets. And we give back too - including supporting hundreds of animal rescues, protecting over 100,000 rescued animals, and through donations of over £2m to animal charities. 

We are a strong, growing business, having doubled our GWP in the last 5 years, with a supportive ethos and family feel. We became one of the UK’s Best Workplaces™ in 2023, 2024, 2025 and again in 2026, we have the top 4 slots on Which? Best Buy pet insurance, are ranked 4.8 on Trustpilot (higher than any other pet insurance provider) and we are extremely proud to be the only carbon negative pet insurer in the UK.

What we offer

• 25 days annual leave which increases with service, plus bank holidays and an extra day off for your Birthday!
• Opportunity to buy/sell up to 5 days annual leave per calendar year
• Pension and Life Assurance scheme
• Access to 25% off insuring your pet with Agria. Friends and family are also entitled to a discount too
• We aim to support the health and wellbeing of all our colleagues so you’ll have access to a Health Cash Plan, mental health support and health and wellbeing platforms, including Headspace