Marketing and Sales Director

Marketing and Sales Director, Cornwall, Up to £70k + bonus, High-End Hospitality. A fantastic opportunity to join this beautiful hospitality complex comprising of a hotel, self-catering accommodation, renowned spa and restaurant on the stunning Cornish coastline. This newly defined role will be responsible for leading the marketing team, sales, reservations and revenue management function. Please note this is a fully on-site role. Marketing and Sales Director ResponsibilitiesDevelop and execute the brand strategy, utilising storytelling to build a meaningful lifestyle brand Ownership of the marketing budget and ensuring ROI opportunities are maximised. Overseeing and managing third party agencies including PR and Digital / PPC, continually monitoring their performance.Enhance in-house capabilities around ecommerce, digital marketing and the utilisation of the latest technologies. Develop CRM capabilities to enhance customer engagement and maximise commercial opportunities with enquiries, new and lapsed customers. Work with cross-functional teams to develop products and services to meet customer demands and drive occupancy. Ensure revenue management are yielding the best possible rates for their rooms. Reviewing team structure and functional effectiveness, driving continuous improvements and delivering change where necessary.Define brand identity and drive consistently internally throughout the resort and externally with any campaigns and communications. Marketing and Sales ..... full job details .....