Marketing and Lead Generation Executive

Role: Marketing and Lead Generation Executive Salary: £35-40k plus benefits Job Status: Full Time/ Permanent Location: London Vacancy Reference: VR/05478 Role Description: Our client is seeking a dynamic and commercially minded Marketing and Lead Generation Executive with a strong sales focus to join their growing team. This is an excellent opportunity for someone who can combine creative marketing skills with a clear understanding of lead generation and new business development. The successful candidate will play a key role in strengthening the company''s brand awareness, generating qualified sales opportunities, and supporting the wider sales function through targeted marketing activity. The Role: Key responsibilities will include: Developing and expanding the company''s brand profile across social media channels Creating and maintaining marketing collateral and promotional materials Maintaining, refreshing and developing website content Producing engaging content including blogs, videos, case studies and social media posts Managing and improving multiple lead-generation channels Using AI, SEO, PPC and email marketing campaigns to generate new business opportunities Supporting the sales team by identifying prospects and securing new business appointments Monitoring campaign performance and maximising return on marketing activity Coordinating applications for relevant industry awards Collecting and developing client testimonials Writing customer case studies and success ..... full job details .....