Marketing and CRM Executive

Marketing and CRM ExecutiveLocation: Brighton (Hybrid working is available)Package: Negotiable + BenefitsDrewberry Insurance, a valued part of Brown and Brown (Europe), are looking for a Marketing Executive to join their professional and successful team.In this role you will support in planning, coordinating, and activating campaigns that drive customer and prospect engagement and generate demand for products and services.You''ll have previous experience of successfully managing marketing campaigns, be comfortable with numbers and have knowledge of how to drive and enhance brand awareness.You''ll need to have good working knowledge of analytics and SEO tools, and as you''ll be working with internal and external stakeholders, designers, copywriters and producers to deliver on assets and plans, you''ll need to have the ability to liaise and build relationships with people. Duties will include:Build and manage email workflows, nurture journeys, and automated campaigns within HubSpot.Own CRM setup, lead scoring, and campaign tracking across both HubSpot and Salesforce, ensuring seamless alignment between marketing and sales data.Coordinate multi-channel campaigns to deliver the right message to the right audience at the right time.Maintain and optimise data integrity across systems to support accurate reporting and segmentation.Provide regular performance reporting across paid and organic channels, offering insights into campaign ROI and conversion paths.Support PPC activity by ..... full job details .....