Marketing and Brand Manager

Marketing and Brand Manager Up to £60,000 per year based on experienceLondon Our client is a British luxury resortwear and accessories brand that blends timeless elegance with technical expertise in fit.Today, known for creating sophisticated holiday wardrobes that extend beyond swimwear, offering bikinis, one-piece swimsuits, beach dresses, kaftans, linen separates, and accessories inspired by iconic destinations such as the Amalfi Coast, Mykonos, and the Caribbean.The brand occupies the premium-to-luxury segment of the market and has developed a loyal following among discerning travellers, celebrities, and fashion-conscious women seeking elegant, investment-worthy resortwear. It is stocked internationally through luxury retailers as well as its own boutiques and online store.Position OverviewReporting to the Commercial Director, the Marketing Manager is responsible for the marketing function including the development and execution of strategic marketing initiatives to grow brand awareness, drive customer engagement and increase sales across all channels. This role requires a good understanding of the fashion industry, digital marketing trends, and consumer behaviour, along with a creative mindset and analytical acumen.Key ResponsibilitiesStrategy and Planning: Develop and implement comprehensive marketing strategies that align with the brand''s goals, collections and market trends.Brand Management: Oversee all branding to ensure consistent brand voice and visual identity ..... full job details .....