Marketing Analytics Manager - Loyalty Programme

This is an opportunity to take ownership of loyalty analytics within a well-established consumer brand. You''ll play a role in shaping how the business understands, grows and optimises its loyalty programme, using data to drive customer retention, increase lifetime value, and enhance omnichannel engagement.The CompanyThey are a leading consumer-focused organisation with a significant customer base across both digital and physical channels. Customer loyalty sits at the heart of their growth strategy, with continued investment in analytics, personalisation and customer insight. The business is focused on building stronger long-term customer relationships and creating more value from its loyalty programme.The RoleAs a Marketing Analytics Manager, you will be responsible for developing the analytical framework that underpins the loyalty programme and customer strategy. Key responsibilities include: Driving insights into loyalty programme performance, customer retention and lifetime value. Understanding how loyalty members behave across online and offline channels to improve omnichannel engagement. Developing customer segmentation strategies to identify high-value audiences and support targeted marketing activity. Measuring the effectiveness of loyalty initiatives, promotions, rewards and personalised campaigns. Designing testing frameworks to assess the impact of customer engagement and retention activity. Building and improving reporting and dashboard capabilities to provide ..... full job details .....