Marketing Analytics Manager

Marketing Analytics Manager This brand-new role will be pivotal in helping ARUK measure, understand and maximise the impact of marketing investment. Partnering with senior leaders across Marketing, Fundraising, Finance, Digital and Data, the Marketing Analytics Manager will lead the organisation''s approach to marketing effectiveness, transforming audience, performance and financial data into actionable insight that informs strategic decision-making. As a key specialist in marketing performance and insight, the role will support the ongoing development and embedding of ARUK''s marketing effectiveness capability that enables teams to better understand the factors driving audience engagement, income growth and long-term supporter value. Through robust analysis, forecasting and performance frameworks, the role will evaluate investment effectiveness, identify opportunities and risks, and recommend how to optimise activity and support sustainable growth. Working closely with the Senior Marketing Planning Manager and Head of Marketing Planning and Integration, the role will shape a clear and consistent approach to measuring performance across the organisation. By developing a forward-looking, insight-led culture, it will help ensure that evidence informs strategy, investment decisions and resource allocation, while influencing senior stakeholders to develop a more integrated understanding of performance and maximise the value and impact of ARUK''s marketing activity. Key ..... full job details .....