Marketing Analyst

Job Title: Marketing Analyst, Growth and DataLocation: Hybrid, TarporleySalary: £65,000 - £75,000 depending on experienceWhy Join. Join a commercially focused marketing team where data is central to decision making. Play a key role in shaping how marketing performance is measured across web, app, and Back End systems. Work with modern analytics and attribution tools including GA4, GTM and AppsFlyer. Gain exposure to CRM, life cycle marketing and customer segmentation through platforms like Bloomreach. Collaborate closely with data, pricing and commercial teams to influence business outcomesAbout the Role. Own web analytics across GA4 and GTM, ensuring accurate tracking, tagging and ongoing optimisation. Analyse and report on digital performance across paid channels including Google Ads, Meta, affiliates and price comparison websites. Improve attribution across platforms, aligning GA4, AppsFlyer and internal data to create a clear view of performance. Investigate and resolve discrepancies between marketing platforms and Back End data. Build and maintain dashboards in Power BI or Tableau to provide clear reporting on key metrics. Work with raw data using SQL where required to improve data accuracy and reporting depth. Support A/B testing, funnel analysis and CRO initiatives to improve customer journeys. Deliver insights on CAC, LTV, ROAS, conversion rates and quote to bind performance. Conduct cohort and segmentation analysis to identify high value customers and retention ..... full job details .....