Marketing Analyst

Are you passionate about turning data into actionable marketing insights?Do you enjoy analysing campaign performance, identifying trends, and shaping strategy through data?Are you confident working with segmentation, research, and reporting to drive better marketing outcomes? If you can answer yes to the above questions, then this could be the PERFECT role for you! Reed Marketing and Creative are currently working with a growing and well-established organisation who are looking for a Marketing Analyst to join their team. Key Responsibilities:Take ownership of analysing marketing campaign performance across multiple channels, providing clear insights and recommendationsBuild and maintain robust reporting frameworks to track performance trends, identify opportunities, and support business growthCollect and interpret data from digital, email, direct mail, and paid channels to evaluate campaign effectiveness and ROIDevelop and refine customer segmentation strategies to improve targeting, personalisation, and conversion ratesCollaborate with internal teams to implement segmentation models into CRM systems and enhance marketing capabilityProduce targeted campaign audiences for marketing activity across email, direct channels, and digital platformsConduct market and competitor research to understand trends, positioning, and opportunitiesDevelop customer profiles and audience insights to support more effective messaging and targeting strategiesChampion a test-and-learn approach, ..... full job details .....