Marketing Analyst

OverviewMarketing Analyst- London/Hybrid- 12 Months- £40,000- £45,000

A global technology company are looking for an experienced Marketing Analyst to join their team on an initial 12 month assignment.

Responsibilities

Analyse the digital media channel data to deliver a holistic view of our media at a regular cadence and how it links to lead quality

Measure ROI of online advertising campaigns and help understand the impact of "Above the line" media in driving leads to the Sales Team

Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads

Report on marketing and Sales KPI''s, and help the Marketing Team understand performance by campaign and audience type

Explore digital attribution models and implement to give accurate data driven attribution to our digital channels

Build dashboards to help the business understand cross-channel demand generation effectiveness and recommend course of actions for both future and in-life improvements

Work with the Sales Operations team and global partners to streamline our lead pipeline and enable a robust lead scoring model

Work with the Sales Team to understand drivers behind lead quality and optimise the lead life cycle management to improve conversion rates

Assist in the delivery of integrating various lead data sources and stitching together across our database systems

Skills / Qualifications

Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling, advertising effectiveness or similar quantitative insights to drive marketing performance

Strong understanding of different marketing channels (SEM strategies, PPC and Digital Media campaigns as well as OOH and in-person events) and their levers, both online or offline, and the ad tech ecosystem

Strong stakeholder management, partnership and influence

Ability to connect multiple data sources and unearth patterns of meaningful insights

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required, to allow a fair process throughout.

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