Marketing Account Manager

This exciting role as a Marketing Account Manager in the Public Sector requires a skilled individual to oversee marketing campaigns and client relationships effectively. Based in Liverpool, the role focuses on delivering impactful strategies and ensuring client satisfaction.Client DetailsThe hiring company is a well-established organisation within the Public Sector. As a medium-sized enterprise, they are known for their strong industry presence and commitment to excellence in their marketing and agency efforts.DescriptionDevelop and deliver marketing plans and campaigns for events, experiences, venues, and attractions.Identify and prioritise key clients and events to maximise commercial impact.Support client account management by delivering high-quality marketing campaigns aligned with objectives and targets.Create strategies to maximise client opportunities, increase loyalty, and drive spend (including re-engaging lapsed clients).Identify regional and national market opportunities and deliver B2B marketing activity to generate new leads.Line manage and support the Marketing Assistant.Represent the business in client meetings to secure new business, strengthen relationships, and build partnerships.Develop materials to effectively communicate and promote products and services.Lead website development initiatives, including creating a comprehensive content strategy and event resource.Apply the latest digital marketing techniques (including AI) to campaign development.Support ..... full job details .....