Marketing Account Manager

About the Role ICG is a full-service Digital, Creative and Marketing Agency based in Preston. We are seeking an Marketing Account Manager to deliver integrated marketing campaigns across B2B and B2C sectors, working alongside Account Directors to build client relationships. This is a client-facing role suited to an Account Executive looking to move into a role with greater responsibility. You will manage multiple accounts, developing marketing strategies, and overseeing multi-channel campaign delivery including digital marketing, social media, content marketing, PR and media. You will act as a strategic partner to clients while ensuring projects are delivered on time, within budget, and aligned to measurable KPIs. Key Responsibilities Manage and grow client accounts within a marketing agency environment Develop integrated marketing strategies across digital, social, content, PR and media Oversee campaign delivery from concept through to reporting and optimisation Manage budgets, timelines and performance metrics (ROI, KPIs, lead generation) Produce and review marketing content including articles, press releases and digital copy Analyse campaign performance using digital analytics tools and provide strategic recommendations Identify upsell and cross-sell opportunities to support agency growth Collaborate with internal creative, digital and content teams Skills and Experience Required 3+ years experience as a Marketing Executive - this is a great opportunity to progress ..... full job details .....