Manager, Testing and Optimisation

Overview

We are hiring a

Manager, Testing and Optimisation

to play a hands-on role in improving the effectiveness of our subscription marketing. This role is operational, detail-oriented, and impact-focused—designed for someone with a data mindset and a relentless curiosity to uncover what works and why. Reporting to the VP, Trading, you will lead the day-to-day management of our conversion rate optimisation (CRO) and testing programme. From shaping hypotheses and prioritising test ideas, to coordinating execution and analysing results, you''ll play a key role in ensuring our customer journeys convert efficiently and effectively across regions and channels. This is not a strategic or campaign management role—it’s a highly practical, analytical position focused on executional excellence and commercial impact.Responsibilities

Conversion Rate Optimisation and Testing: Manage the end-to-end CRO and A/B testing programme across subscription journeys and landing pagesDevelop and maintain a structured optimisation roadmap focused on improving conversion and media efficiencyDefine hypotheses, design tests, and coordinate with internal teams (Product, Growth Marketing, Data) for implementationAnalyse test performance and deliver clear, concise summaries with recommendations for actionTrack test outcomes over time to quantify impact on acquisition, ROI, and customer lifetime valueOperational Excellence: Ensure accurate test tracking, tagging, and documentation across all live testsMaintain a clear and organised optimisation roadmap and test archiveEstablish repeatable processes to scale experimentation and share learnings across the businessPartner with data and tech teams to improve test measurement infrastructureCross-Team Collaboration: Work closely with Growth Marketing, Data, Product, and Finance teams to ensure test insights inform wider performance improvement effortsShare findings regularly with stakeholders and contribute to performance reviews and planning sessionsAct as a champion for evidence-based decision-making within the marketing teamExperience and Skills

Proficient in CRO, experimentation, or digital performance marketingProven track record of managing and analysing A/B tests or personalisation experimentsHighly detail-oriented with strong project management and documentation skillsProficiency with tools such as Google Optimize, Optimizely, Adobe Target, or similar testing platformsStrong data fluency and comfort using Excel/Google Sheets and BI tools (e.g., Looker, Tableau)Able to communicate results and recommendations clearly, both verbally and in writingA self-starter with a strong sense of ownership, curiosity, and a drive to deliver measurable business resultsWhat We Offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. We also offer a range of lifestyle benefits, including our

Work From Anywhere

program, which allows you to work from any location where you have the legal right to do so for up to 40 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.You will also be given free access to all

The Economist

content, including an online subscription, our range of apps, podcasts and ..... full job details .....