Manager, Paid Social Media Activation

Overview

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Manager, Paid Social Media Activation

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the LEGO Group .The Global Media Activation Team needs an experienced media leader to drive paid social media strategy and activation, with a focus on YouTube and other paid social platforms. This role is based in London or Copenhagen and supports Western Europe.Core Responsibilities

Serve as the key regional partner to Business Unit Leads, overseeing paid social media timelines, campaign execution, and performance updates, with a strong focus on YouTube and other Paid Social platforms.Translate global marketing plans into tailored regional paid social media strategies, guiding platform mix, budget allocation, targeting, ad formats, and flighting while ensuring alignment with global governance standards and regional goals.Lead and provide direction for a regional team that oversees paid social media campaigns in Western Europe as the team expands, ensuring alignment with global standards and elevating campaign quality.Oversee media teams pacing, performance, and campaign health, collaborating with analytics teams on reporting, brand lift studies, and performance storytelling for optimizations and insights.Co-create internal playbooks and systems to support the growth of in-house media capabilities, improving workflow and clarity through cross-functional collaboration.Analyze cost-efficiency by tactic/platform to identify areas for smarter media investment.Contribute to global knowledge sharing by packaging regional findings and collaborating with the other regional leads on strategy refinement.Qualifications

Do you have what it takes?Extensive hands-on experience in digital advertising within brand, agency, ad tech, or platform-side roles, with a strong focus on YouTube and social media.Proven ability to lead a team of individual contributors (or demonstrated leadership potential in managing projects/initiatives with cross-functional teams).Proficiency with social buying platforms such as Google Ads/DV360, Meta Ads Manager, TikTok Ads, Pinterest, Sprinklr, and other major social platforms.Strong skills in campaign analysis, insights, and optimization recommendations, with an analytical approach to distill data into actionable insights.Experience managing paid social campaigns across YouTube, Meta, TikTok, Pinterest, and emerging platforms, demonstrating comfort in translating strategic goals into actionable media plans.Adaptability to thrive in environments with evolving processes and structures, energized by building something new and shaping foundational ways of working.Collaborative and adaptable communicator who thrives in cross-functional conversations and comfortable working with internal and external partners.Nice to have

Background in digital media planning or account management at a brand, agency or media partner, with hands-on campaign activation experience.Familiarity with advertising on kid-focused content and COPPA compliance.Ability to work independently with advanced knowledge; tasks may be assigned with limited explanation.Experience handling conflicts in negotiation with some guidance.May manage ad-hoc projects or processes with support from senior colleagues.What’s in it for you?

Family Care Leave — enhanced paid leave options for important times.Insurances — life and disability insurance coverage.Wellbeing — resources and benefits to nurture physical and mental wellbeing, plus opportunities to build community and inspire creativity.Colleague Discount — generous discount from day one.Bonus — eligibility-based bonus scheme when goals are reached.Workplace — hybrid work policy (average 3 days per week in the office); primary workplace location discussed during recruitment.Children are our role models. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing. Candidates offered positions with high engagement with children may be required to take part in Child Safeguarding Background Screening as a condition of the offer.Join the LEGO team ..... full job details .....