Manager Brand international ROBINSON (m/f/d)

You will perform these tasks with enthusiasm:Brand strategy: Further development of brand positioning, architecture and target groups; adaptation for international markets.Market launch: Planning and implementation of go-to-market strategies, including competitive analysis, media mix and local adaptations.Campaign management: Management of integrated full-funnel campaigns across all channels with clear KPIs.Budget responsibility: Management of the marketing budget, forecasting and ROI assurance.Agency management: Selection, briefing and management of international agencies, including quality and process standards.Performance and insights: Defining KPIs, analysing campaign results and deriving optimisations.Stakeholder alignment: Close cooperation with sales, product teams and club operations; reporting to senior management.Team development: Promotion of marketing expertise and intercultural cooperation. Compliance: Ensuring compliance with local advertising and data protection guidelines.You should bring your personality and the following:Completed bachelor''s degree (with a focus on marketing/economics), master''s/MBA an advantageAt least 10 years of experience in brand/marketing functions at global hotel brands or international hospitality portfolios.Extensive experience (7+ years) in developing and implementing marketing strategies in APAC markets, including local adaptation.Proven track record of successfully launching hotel brands in the Asia-Pacific region, as well as ..... full job details .....