Lifecycle Marketing Specialist

Ref: 23488 The Skills You''ll Need:Lifecycle Marketing, CRM Marketing, Salesforce Marketing Cloud, Journey Builder, Customer Lifecycle Management, Campaign Management, Your New Salary: £21.20 - £31.97 per hour (£41,340 - £62,342 per annum equivalent)Location: LondonAgency temp (PAYE), 12 months temporary: Yes (with possibility of extension)Hybrid: YesWorking hours: 37.5 hours per weekLifecycle Marketing Specialist - What You''ll be Doing:Delivering end-to-end lifecycle marketing campaigns from planning through execution, testing, optimisation and reporting.Building and deploying campaigns within lifecycle marketing platforms, including audience segmentation, journey configuration, QA and troubleshooting.Designing and optimising automated and trigger-based customer journeys.Collaborating with Creative, Data Science, Audience and Measurement, and Marketing teams across EMEA, Americas and APAC.Driving personalised customer engagement through data, insights and customer-centric marketing strategies.Analysing campaign performance and providing actionable recommendations to improve results.Supporting test-and-learn initiatives and applying insights to future campaign development.Monitoring industry trends, emerging technologies and best practices within lifecycle marketing.Lifecycle Marketing Specialist - The Skills You''ll Need to Succeed:Previous experience in B2C Marketing, CRM, Lifecycle Marketing, Customer Engagement or Retention Marketing.Hands-on experience building and ..... full job details .....