Lifecycle Marketing Manager

Our client specializes in software solutions for the SME marketing/accountancy marketplace. They are now seeking a Senior Lifecycle Marketing Manager, focused on their SMB and Accountant Lifecycle campaigns and communications. Hybrid role with 3 days a week in their stunning offices in central London. Key Responsibilities Strategy and Planning- Develop and execute end-to-end lifecycle marketing campaigns on their platform to drive conversion, activation, engagement, cross-sell, and retention. Campaign Execution and Optimization- Own the creation and deployment of campaigns across channels (Email, IPD, SMS, etc.), aimed at driving activation and retention Performance - Monitor campaign performance metrics and KPIs, drawing actionable insights to optimize marketing effectiveness. Customer Journey Management- Identify friction points and opportunity areas to enhance customer satisfaction and LTV. Qualifications 5+ years in lifecycle, CRM, or email marketing with a focus on SaaS or digital products. Proven success in building and optimizing lifecycle programs that drive measurable growth. Strong analytical mindset with experience using tools like Tableau, SQL, or similar. Experience with personalization, segmentation, and customer journey mapping. Understanding of growth marketing, retention metrics (e.g., churn, NPS, LTV), and behavioural triggers. Benefits Global company Friendly team ,stunning offices Free Breakfast ..... full job details .....