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Contract

Lifecycle Marketing Analyst

London
money-bag £45000 - £50000/annum Hybrid
Posted Yesterday

Our global award-winning client is looking for a Lifecycle Marketing Analyst to support them in scaling their lifecycle marketing function through optimal data migration and enablement.

This role is suitable if you want a high impact opportunity, enjoy working with a variety of tools and data, want to push the boundaries, be surrounded with kind, talented and world-class analysts and you are self-driven and looking for a supportive environment to grow.

Your responsibilities

  • Analyse Lifecycle marketing programmes and provide insights and recommendations into their performance and guide the team on where to improve for the greatest impact
  • Gain a deep understanding of databases and work with US colleagues in stitching data together and making it available for use for local teams
  • Measure ROI of the lifecycle programmes and support us in ideas from around the business to better prioritise workload
  • Deliver insight across the performance Marketing Team
  • Build dashboards to help the business understand cross-channel demand generation effectiveness and recommend course of actions for both future and in-life improvements
  • Work with the Sales Team to understand drivers behind lead quality and optimise the lead lifecycle management to improve conversion rates

Experience

  • Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling, advertising effectiveness or similar quantitative insights to drive marketing performance
  • Strong understanding of data architecture and infrastructure, including clean data best practices and GDPR compliant data sources
  • Ability to connect multiple data sources and unearth patterns of meaningful insights
  • Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution)
  • Experience with media planning, programmatic buying, measurement, audiences
  • Experience with forecasting
  • Experience building and automating management level dashboards in Tableau / QlikSense

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