Legacy Marketing Specialist

Overview

Legacy Marketing Specialist

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Legacy Marketing Specialist

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IFAW .Get AI-powered advice on this job and more exclusive features.Staff work a hybrid schedule with 2 days/week in the office.Role and Responsibilities

The Legacy Marketing Specialist will have a global role, managing the marketing in each of our priority countries: Canada, US, UK, France, Germany, Netherlands and Australia.Lead the planning, execution, and evaluation of all legacy campaigns across stewardship and acquisition, including multi-channel activity (digital, print, and events). Ensure high-quality delivery and maximum impact.Collaborate with internal teams (Direct Marketing, Design, Production, Digital) and external agencies to develop compelling content and messaging aligned with the organisation’s brand and communications strategies.Monitor and report on campaign performance, analyze results, and recommend new channels or strategies to grow legacy donor acquisition and retention.Manage expenditure across all legacy marketing activity, working with the Production team to ensure cost-effective delivery and adherence to financial processes.Deputise for the Global Legacy Director as needed and contribute to cross-team initiatives to support integrated fundraising goals.Qualifications and Education Requirements

Proven experience in UK charity legacy marketing or fundraising across acquisition and stewardship.Strong project management skills, including planning, execution, and evaluation of multi-channel marketing activities across traditional and digital platforms.Demonstrable ability to collaborate with internal teams and external agencies, providing clear briefs and constructive feedback to deliver impactful campaigns.Exceptional communication skills, both written and verbal, with the ability to create compelling content and build strong relationships with stakeholders.Analytical mindset with the ability to interpret data, measure campaign performance, and identify opportunities for innovation and improvement.We are committed to fostering a diverse, global workforce and encourage candidates from diverse backgrounds. We actively promote justice, equity, diversity, and inclusion at IFAW.Hiring range: 39,000-47,000 GBPClosing date for receipt of applications: 30 September 2025Job Details

Seniority level : AssociateEmployment type : Full-timeJob function : Marketing, Public Relations, and Strategy/PlanningIndustries : Non-profit Organizations and Conservation ..... full job details .....