Lead Salesforce Solution Architect - Marketing Cloud, Data Cloud, Personalisation - Global

Lead Salesforce Solution Architect - Marketing Cloud, Data Cloud, Personalisation - Global Retailer £650 per day (Inside IR35) Reading andamp; 80% remote 6 months rolling A high-impact role for a Senior Salesforce Solution Architect that will shape the architecture for advanced CRM, unified profiles, consent, segmentation, personalisation and activation across a multi-channel digital landscape for an enterprise scale, global retailer. What You''ll Do: Own solution architecture across CRM, CDP and customer engagement capabilities. Define target-state designs, transition architectures and delivery roadmaps. Integrate Salesforce Marketing Cloud, Salesforce Data Cloud and Salesforce Personalization with data platforms, APIs, events and digital channels. Lead architecture governance, design assurance and cross-domain alignment. Guide architects, influence senior stakeholders and maintain end-to-end design traceability. Support vendor selection, RFPs and technology evaluation. What You Bring: Deep experience in Salesforce CRM, customer data, digital engagement or marketing tech. Strong knowledge of identity, consent, unified profiles, segmentation and personalisation. Expertise in API-first, event-driven, cloud-native and composable architectures. 10+ years designing enterprise-scale solutions; 12+ years overall tech experience. Excellent communication and leadership skills. Retail or E-commerce domain experience. Exposure to composable CDP/activation tools (Databricks, ..... full job details .....