Lead Generation Specialist

About Independent Utility Advice Independent Utility Advice is a leading utility consultancy, helping businesses reduce costs and manage their energy requirements through expert advice, procurement and ongoing account management. We pride ourselves on delivering outstanding customer service, commercial insight and long-term value for our clients. The Role We are looking for a motivated and results-driven Lead Generation Specialist to support the growth of the business by identifying and qualifying new sales opportunities. This role is responsible for proactively engaging with prospective customers, generating high-quality appointments and leads for the sales team, and helping to build a strong pipeline of new business opportunities. The successful candidate will be confident communicating with decision-makers, resilient in a target-driven environment, and passionate about delivering exceptional customer experiences from the very first interaction. Key Responsibilities Lead Generation and Prospecting Identify and research prospective business customers across target sectors. Generate new business opportunities through outbound calls, email campaigns, social selling and other prospecting activities. Qualify leads against agreed criteria and assess potential customer needs. Build and maintain a consistent pipeline of qualified opportunities. Secure appointments and introductions for Business Development Managers and Account Managers. Customer Engagement Act as the first ..... full job details .....