Lead Generation Executive

Lead Generation and Marketing Executive Full Time, Permanent, Horncastle 30,000 - 35,000 plus Benefits Due to expansion, our family-owned Client is looking to appointment a Lead Generation and Marketing Executive to join their friendly, established and growing team, based in Horncastle. The Role Working closely with the Marketing Manager, the successful Lead Generation and Marketing Executive will be responsible for tactical marketing initiatives, overseeing CRM automations, short-term lead generation strategies and conducting market research to support and inform wider marketing efforts. A major focus will be on pipeline development and client acquisition, with responsibility for maximising conversions of opportunity into sales through ongoing campaign research, execution and optimisation of targeted activities. Brand image plays a core part in the current marketing strategy, so the candidate must understand brand value and the role of image throughout every touchpoint. The competitive market drives a push on increased strategy and a range of tactics; therefore, the role requires a proactive approach, combining data-led insight with effective delivery techniques to drive revenue growth. This is an exciting opportunity to join a forward-thinking, high-performing company with ambition for market leadership. Key Responsibilities - Conduct market research, industry, economic changes, competitors, clients Analyse industry reports and give recommended actions based on insights ..... full job details .....