Lead Digital Analyst

Lead Digital Analyst London (Hybrid) Up to 70,000 + BenefitsZachary Daniels are delighted to be partnering with a fast-growing, digitally led retail business that is continuing to invest heavily across ecommerce, customer experience, and data capability.We''re looking for a Lead Digital Analyst to take ownership of digital analytics across the business, acting as the go-to person for digital insight, tracking, attribution, and performance measurement. This is a highly visible role where you''ll work closely with senior stakeholders across ecommerce, marketing, and leadership teams to shape how digital data is used to drive commercial decisions.This is not a standard reporting role. The business is looking for someone who can lead the digital analytics function, challenge thinking, improve data maturity, and build a stronger analytics capability across the organisation.The OpportunityYou''ll own the end-to-end digital analytics landscape, leading on everything from GA4 strategy and tracking optimisation through to dashboarding, customer insight, and marketing performance analysis.You''ll also play a key role in shaping the future data environment, helping improve how data is structured, integrated, and used across the business.This role would suit someone who enjoys autonomy, wants real ownership, and is excited by the opportunity to genuinely influence how a growing retail business uses digital analytics.Key ResponsibilitiesLead digital analytics across ecommerce, marketing, ..... full job details .....