Lead Digital Analyst

Lead Digital AnalystPredominantly remote - Birmingham/London (1x day per quarter)£50,000 - £56,000 An opportunity to take ownership of digital measurement strategy in a highly visible role spanning analytics, technology and business decision-making. You will combine strategic thinking with hands-on technical expertise, defining how digital performance is measured while influencing stakeholders and developing analytics capability.The CompanyThey are an established organisation operating across the UK with an international reach. Data and analytics play an important role in understanding performance and supporting better decisions. They offer a flexible, hybrid working environment, with Birmingham serving as the primary office location.The RoleAs Digital Analytics Lead, you will: Lead measurement strategy across websites, campaigns, digital products and customer journeys. Translate business objectives into measurement frameworks, KPI structures and actionable analytical questions. Design tracking strategies, event taxonomies, data layer requirements and reporting specifications. Provide hands-on technical leadership across GA4, Google Tag Manager, BigQuery and browser DevTools. Work with developers, agencies, product, BI and data teams to embed measurement throughout digital delivery. Lead analytics governance, consent management and data quality practices. Investigate tracking and data quality issues and ensure analytics solutions remain scalable and privacy conscious. ..... full job details .....