Lead Data Analyst

Lead Data AnalystLondon, Hybrid (1-2x per week) Up to £65,000This is an exciting opportunity to join a high-growth organisation where data science directly shapes performance marketing strategy. You will lead a growing data science function, drive long-term analytical programmes, and play a key role in delivering meaningful commercial impact for well-known consumer brands.The Company They are a specialist performance marketing and technology business known for combining deep analytical expertise with innovative data products. With a rapidly expanding team and a strong track record of industry recognition, they partner with major consumer brands to solve complex measurement, forecasting, and modelling challenges. Their culture is collaborative, modern, and driven by delivering high-quality work that genuinely moves the needle for clients. As they scale, they are investing heavily in data science, experimentation, and advanced analytics.The Role As Lead Data Analyst, you will oversee a team of data scientists and work closely with senior stakeholders across analytics, data engineering, and technology. You will: Lead experimentation and measurement initiatives including incrementality testing, geo-based studies, brand lift approaches, and causal inference. Own advanced modelling projects such as MMM, LTV modelling, propensity scoring, and predictive forecasting. Deploy models into cloud environments and integrate into advertising platforms including Google and Meta. Guide ..... full job details .....