Key Account Manager

Account Manager / Business Development Manager - Drinks Industry

Location: Oxfordshire
Salary: -50,00060,000 + 20% annual bonus
Package: Company car, industry-leading training, strong progression opportunities

Applicants must have current or previous experience within the drinks industry (on-trade preferred).

Role Purpose

This role is responsible for delivering the agreed gross margin within a defined territory by winning new business, growing existing accounts, and maximising revenue opportunities. You will act as the face of the business locally-building strong customer relationships, identifying growth opportunities, and providing valuable insight from the market.

Key Responsibilities

Commercial Performance

• Achieve all personal commercial targets, including contribution to regional/depot gross margin.
• Deliver agreed KPIs including account retention, new business acquisition, sales revenue, margin, and category targets (e.g., wine and signature/drive brands).
• Grow the territory by securing new trading accounts and expanding spend within existing ones through effective category selling and up-selling.

Account Management

• Take full ownership of customer accounts from onboarding through to ongoing development.
• Provide outstanding customer service, consistently exceeding expectations.
• Offer impartial commercial and promotional advice to help customers grow their businesses.
• Maintain accurate account documentation and manage the debt ledger for the territory.

Internal & External Collaboration

• Work closely with internal departments including Telesales, Credit Control, Sales Support, Administration, and Distribution.
• Coordinate technical installations of draught beer dispensing equipment when required.
• Build and maintain strong working relationships with brand representatives in your area.
• Actively promote company own-brand products to enhance customer value and drive growth.

Skills, Knowledge & Experience

Essential

• Proven experience within the drinks industry (on-trade strongly preferred).
• Demonstrable commercial success in sales roles with a record of achieving or exceeding targets.
• Strong customer service and relationship-building skills.
• Excellent communication and influencing abilities.
• Confident user of Microsoft Excel for reporting and analysis.
• Highly organised with strong teamwork and collaboration skills.

Desirable

• WSET Level 2 qualification.
• Experience selling wine into the on-trade.