Journey and Lifecycle Marketing Manager

ROLE OVERVIEWWe are looking for a strategic and execution-focused Journey and Lifecycle Senior Manager to lead customer journey design and lifecycle marketing within the Marketing Operations function at K3 Advisory Group. You will own the Salesforce Marketing Cloud (SFMC) product and customer journey function - designing, building, and optimising automated journeys that nurture leads from MQL through to revenue and support cross-sell and retention objectives. Working closely with the CDP Product Manager, RevOps Manager, and campaign teams, you will ensure K3''s customer communications are personalised, data-driven, and commercially effective.COMMERCIAL OBJECTIVES• Direct + influenced multi-channel pipeline coverage and revenue• Improved sales conversion of pipeline to opportunity• ICP-hyper-personalised, scaled outreach with full-funnel coverage• Data integrity, health and sender reputation management• Cross-sell and referrer orchestration• Group + brand lead volumes, opportunity CVR, revenue acceleration - orchestrating customer journeysKEY RESPONSIBILITIESLeadership and Management• Own design, orchestration, governance and optimisation for lifecycle marketing and email/SMS channels• Transforming intelligence outputs from CRM, AI, ICP and behaviour into revenue-generating journeys• Sales pipeline orchestration, driving opportunity-to-revenue conversionFunctional Responsibilities• You will take functional ownership across 23 BUs, leading lead nurture, opportunity ..... full job details .....