Interim Marketing Consultant

Interim Marketing Consultant Our client, a successful tech scale-up and cash generative SME, with a 10m turnover and employing 100 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven Founder and executive team. Their B2C Health and Fitness platform provides individualised coaching to deliver cutting-edge support for nutrition, exercise and lifestyle improvement. To date, the company has built a strong acquisition engine driven by organic content, paid social and significant monthly media spend. They now seek to appoint an Interim Marketing Consultant to connect data across their various channels to make better, faster decisions as they move toward a more efficient, data driven growth model, bringing together organic, paid and email into a structured cross-channel function. Your specific responsibilities as Interim Marketing Consultant will include: Establishing clear visibility across the full funnel, channel by channel Mapping customer acquisition journeys, ascertaining where users come from, how they move through the funnel, what drives conversion and where they drop off Identifying gaps, mapping customer journeys, defining a reporting framework Working with data partners to build forecasting models and sustainable processes Connecting cross channel data Building reporting, insight and decision-making capability Bringing about faster, more effective decision making As Interim Marketing ..... full job details .....