Negotiable
Overview
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Influencer Manager
role at
Weber Shandwick .Note:
This description focuses on the role responsibilities, qualifications, and benefits.Who we are
We create cultural value and help brands navigate the ever-changing age of earned media: an age where consumers actively say no to advertising; an age where everyone is an influencer who can make or break your brand; an age where content can be turned into commercial opportunity. Our team builds brands by finding connection points in the real world. We energise the right mix of talent, platforms and technology to choreograph stories that make a real and meaningful impact for leading brands and businesses. We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food and drink, travel and tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment and lifestyle and energy.Role snapshot
We are looking for an experienced Influencer Manager to support our Influencer Strategy Lead and team across our existing accounts, and support the development of Weber Shandwick’s wider influencer proposition across the UK.What will you be doing?
Support with the design and execution of earned-first influencer marketing strategies that align with client objectives, cultural trends and audience behaviours.Identify and analyse the right mix of influencers for our clients.Support with the development of campaign frameworks to ensure audience resonance and authenticity.Using Weber Shandwick’s proprietary approach to identify and score influencers, ensuring data-backed decision-making.Cultivate strong relationships with influencers and their management teams.Develop briefing documents, hosting briefing calls and coordination activation to ensure seamless execution of deliverables.Monitor influencer content for quality, brand alignment and compliance with disclosure guidelines.Analyse and measure the performance of influencer campaigns and refine strategies, delivering actionable insights to clients.Stay ahead of cultural and digital trends.Collaborate with broader TWSC teams to integrate influencer campaigns into larger communication programmes.Commercial and contract negotiations, working with the influencer strategy team and legal counsel to manage contracts.Effectively support with management of client influencer budgets.Work closely with internal teams to provide advice and identify opportunities to amplify influencer marketing with our existing clients.Who are you?
The job requires prior experience as a Senior Associate working on integrated influencer campaigns; ideally in an agency environment.Demonstrated success in managing influencer collaborations (both paid and organic).Understanding of influencer marketing in the context of PR and earned media.Experience working in PR or marketing, with an understanding of the wider media landscape.Self-starter with confidence in outreach and discussions with influencer agents.Knowledge of social media platforms and their optimal techniques.Experience using data and analytics-focused tools to identify influencers and measure campaign results.Strong communication and negotiation abilities.Data analysis skills and ability to provide insights to inform campaign optimisation.Creative mindset and awareness of current culture and trends.Experience managing budgets for influencer campaigns.Team player who thrives in collaborative, cross-functional environments.Core Benefits
Private medical insuranceGroup life assuranceGroup income protectionPersonal pension planEmployee Assistance ProgrammeFlexible Benefits
25 days’ annual leave (plus public holidays) with volunteering days, birthday day off and discretionary festive closureFlexible working with a 3:2 hybrid modelHome office setup allowance for new joiners on 6-month+ contractsFlexible public holidaysInclusive health policiesBuy or sell holidayAdditional life assuranceCritical Illness InsurancePersonal Accident InsuranceDental and travel insuranceHealth screeningGym discountsCycle to work schemeHealth cash planExclusive shopping discounts and perksAnnual eye-care voucherSeason ticket loanReferral bonus schemeLong service bonusEnhanced family leaveNote from the Talent Team
We appreciate the time it takes to apply for the role. Applications are reviewed within five working days, and shortlisted candidates will be contacted. We are unable to respond to everyone individually due to volume.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Public RelationsIndustries: Public Relations and Communications ..... full job details .....