Individual Giving Lead

The Individual Giving Lead (Acquisition) sits within the Individual and Legacy Giving team. This role focuses on raising funds through prize- and cause-led individual giving activity and legacy giving. The Individual Giving Lead (Acquisition) leads the strategy and execution of (prize-led) donor acquisition campaigns, and develops compelling propositions to recruit and retain players supporting Guy''s and St Thomas'' Charity by engaging with our prize-led fundraising products. This role manages multi-channel direct marketing activity (online and offline), optimises performance through rigorous analysis and testing, and ensures campaigns are compliant, data-driven and financially robust. Key Responsibilities Strategy and campaign leadership: Develop and deliver the prize-led acquisition campaigns with income and player acquisition targets. Identify growth opportunities within prize-led fundraising models. Manage campaign lifecycles from concept to evaluation. Campaign management and delivery: Create detailed project plans, briefs, schedules and budgets. Manage campaign timelines to ensure delivery on time and to income targets. Work across channels including direct mail, digital, paid social, DRTV (where relevant), email and telemarketing. Ensure all communications are on brand, accessible, and aligned with organisational values. Financial management and reporting: Manage campaign budgets and expenditure. • Monitor income and expenditure performance; provide ..... full job details .....