Head of Supporter Experience
This is a growth-focused role for someone who enjoys creating systems, solving problems and using data to drive results. You''ll own the fundraising CRM (Access ThankQ), leading the development of supporter journeys, marketing automation, data insight and digital processes that help us attract, retain and engage supporters more effectively. Working across Fundraising and MarComms, you''ll help create a culture where data, technology and supporter insight underpin everything we do. Key Responsibilities Build and Scale Our CRM and Supporter Experience Own and develop the fundraising CRM strategy and roadmap. Design and implement automated supporter journeys and segmented communications. Use data and insight to improve supporter acquisition, engagement and retention. Identify opportunities to streamline processes and improve the supporter experience. Drive Digital Growth Deliver targeted CRM and email marketing activity. Develop reports and dashboards that provide actionable insight. Ensure fundraising data is accurate, accessible and used effectively across the team. Optimise digital giving platforms and supporter touchpoints. Enable the Department Train and support colleagues to make better use of CRM, automation and data. Champion self-service, digital adoption and continuous improvement. Lead relationships with key suppliers including Access, Dotdigital and Woods Valldata. Governance and Operations Act as the fundraising team''s lead for GDPR and data protection. ..... full job details .....
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