Head of Strategic Marketing Location: Peterborough with remote/hybrid working available - some travel across UK sites required. Are you an inspirational and dynamic marketing leader with a proven track record of driving strategic growth and market share? We are seeking a highly experienced and commercially astute Strategic Head of Marketing. This is a pivotal role within a global business, offering significant influence and the opportunity to shape the future of key brands. You will lead the development and execution of high-impact, evidence-based marketing strategies worldwide. Your primary focus will be strategic, expanding current marketing activities to drive market share gain, brand growth, and achieve the organisations long-term aspirations. You will play a key role in delivering on the business strategy and establishing strong product brand identities. Key Responsibilities (Strategic Focus):Develop and lead long-term Strategic Marketing Plans in collaboration with the Senior Leadership Team (SLT) and commercial stakeholders.Establish a new customer insight framework to drive new insight creation and leverage data for volume growth.Lead brand development, positioning, and messaging to ensure consistent and differentiated market presence.Oversee strategic campaign planning and integrated marketing initiatives across digital and traditional channels.Drive targeted direct-to0-customer demand generation and a B2B Strategic Key Account marketing strategy.Proactively ..... full job details .....