Head Of Short Form, Electrify Video Partners

This job is brought to you by Jobs/Redefined, the UK''s leading over-50s age inclusive jobs board.Join an exciting, well-funded and fast-growing creator economy business.Electrify Video Partners is a dynamic new digital media company that invests in and scales creators with an established YouTube presence. Our mission is to turn creators into global media businesses by building teams, scaling the production and distribution of their content and introducing new revenue streams across platforms. Our portfolio of premium, market-leading brands includes Astrum, fern, Fireship, Mentour Pilot and Veritasium. We are building a decentralized global team to power our business and are looking for A-players who share our vision and values and want to play a part in driving the business forward on its exciting journey. Come and build the future of media with us!As Head Of Short Form, you will be responsible for shaping the editorial vision and driving audience growth for this fast-growing area of the business. You''ll have a first-rate understanding of what makes video content resonate on YouTube Shorts, TikTok and Reels, along with a track record of success. You''ll be able to respond to briefs from brands, working with our content teams to create short form video that delights audiences and delivers on the sponsor''s objectives - while upholding the premium quality of our content. Working with a team of producers and video editors, you''ll set strategy while also being hands-on with data insight and publishing tactics. This is a senior role that would suit someone with the drive to achieve real impact at a company whose mission is to inform and inspire generations.TasksLead creative strategy and execution for Electrify''s short form branded contentDevelop audience growth strategy for Shorts, Reels and TikTok, working across multiple creator brandsProject manage the workflow for branded short form videoRespond to briefs from brands, developing ideas in partnership with channels'' creative teamsPitch ideas proactively to brands, working closely with Electrify''s sales and brand partnerships teamsConduct audit of Electrify''s non-branded short form output, identifying opportunities for improvement and audience growthWorking with Channel Managers, use all relevant platform tools to drive meaningful engagement and build loyal communities around our creator brandsGive creative feedback on both branded and non-branded short form video assetsWork closely with channel creative teams to ensure branded content ideas align with the channels'' values and audience expectationsConduct video and campaign performance analysis, making data-driven adjustments accordingly to ensure we are hitting our KPIs in terms of audience growth, views and engagementUse AI tools to enhance productivity, brainstorm more efficiently, and keep Electrify at the forefront of innovation in short form video productionBe obsessive and curious about the branded short form content space, keeping track of what top creators are doing and sharing inspiration with colleaguesRequirements* Track record of building audiences via short form video on TikTok, Instagram, ShortsExceptional communication skills, with the ability to sell your vision to cross-functional colleagues and build trust with creator partnersProject management experience - with proven ability to drive projects forward and hit deadlinesAdept at using AI tools to support ideation and enhance short form video workflowTechnical understanding of short form video editing, enabling you to give creative feedback with authorityExcellent attention to detail and a keen eye for visual aestheticsUp-to-date understanding of community-building tactics on short form platformsAdept at analysing data and making data-driven decisionsSelf-motivated with the ability to meet deadlines in a fast-paced environment.DesirablePrior experience working with premium educational creatorsExperience of managing paid social campaigns, either directly or via an agencyGiven the educational nature of Electrify content, some understanding of scientific topics is a nice-to-haveFamiliarity with project management tools such as MondayBenefitsElectrify CultureDynamic environment - We are dedicated to providing a world-class creative culture where our employees can thrive. We''re looking for self-starters with an entrepreneurial mindset who want to be part of our success story. You''ll discover new opportunities, take ownership of important initiatives and learn at a fast pace.Work anywhere - We are a remote team with employees around the world. This means you are free to work from anywhere with a good internet connection.Our Values - We are committed to fostering a culture that values innovative thinking and the ability to drive positive change.Force for good - We believe in leveraging the power of Electrify to change lives and have set up our Creator Foundation. For each established creator that we invest in, we will provide both the cash and production support for an emerging creator to produce and distribute a video that tells an important story linked to one of the United Nations'' 17 Sustainable Development Goals (SDGs). We actively encourage your involvement in these projects.What we offerWork from anywhere with an allowance for techFlexible hoursEmployee referral programThe opportunity to work in a vibrant and innovative environment where you can learn rapidly and grow quicklyA supportive, collaborative and passionate teamAn opportunity to leave your footprint with ownership and responsibility from the startCreating inspirational videos watched by millions of peopleA flat organizational startup structureElectrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We provide employment opportunities without regard to age, race, colour, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable ..... full job details .....