Head of Sales (FMCG)

Head of Sales – FMCG / Consumer Goods
Location: Manchester (Trafford Park) – 4 days on-site, 1 flexible
Salary: Competitive, dependent on experience | Excellent Benefits

Are you a dynamic, hands-on sales leader with a proven track record in FMCG or fast-moving consumer goods? A thriving, multi-site organisation is seeking a Head of Sales to lead and develop their Account Management and Telesales teams, driving sustainable sales growth, operational excellence, and team performance.

This senior operational leadership role will also provide oversight of a direct-to-consumer division, ensuring strong alignment across the wider sales operation.

What You’ll Do:

• Lead, coach, and develop a high-performing team of Account Managers, creating clear development pathways and driving accountability.
• Oversee daily sales operations, pipeline management, and customer engagement, ensuring targets are consistently met.
• Own CRM integration and adoption, standardising reporting and enabling actionable customer insights.
• Streamline processes, implement sales tools, and improve operational efficiency across teams.
• Contribute strategically to route-to-market planning, channel priorities, and commercial initiatives.
• Spend dedicated time across multiple sites to maintain continuity, alignment, and team engagement.

About You:

• Proven leadership of multi-site sales teams in FMCG, consumer goods, or fast-paced commercial environments.
• Strong people development and coaching skills, with experience driving high-performance cultures.
• Track record of implementing process improvements, operational discipline, and structured performance management.
• Experienced in CRM systems (Salesforce, Power BI, or similar) with a focus on adoption and reporting.
• Highly organised, results-driven, and able to manage multiple priorities across hybrid teams.

Why This Role:

• Shape and lead a well-structured, high-performing sales team.
• Deliver measurable growth through targeted customer development and maximised distribution.
• Work across dynamic, multi-site teams with clear accountability and KPIs.
• Competitive benefits package including pension, salary sacrifice, cycle to work, annual leave enhancements, and employee discounts.

If you’re an ambitious sales leader with FMCG experience, looking to take your career to the next level in a hands-on operational role, we would love to hear from you.