Head Of Sales And Marketing

OverviewWe are working on a fantastic opportunity to join a leading cultural institution with a strong reputation both locally and nationally. This newly-created role will play a pivotal part in shaping the future direction for the operation. The organisation runs in a distinct way within its sector, helping them engage thousands of visitors and participants each year. There are big ambitions to continue growing its reach, reputation and impact.

The Role – Head of Sales and MarketingAs Head of Sales and Marketing you will lead a multi-disciplinary team that functions across marketing, communications, digital, brand and sales. You will shape and deliver integrated campaigns that drive sales, bolster and engage the community whilst driving commercial revenue and brand profile. Working strategically with senior colleagues, you will be responsible for creating innovative marketing approaches, building partnerships and ensuring consistent brand messaging across all channels.

Key responsibilities

Developing and delivering marketing and communications strategies to enhance visibility and audience engagement across both revenue streams

Leading campaigns across digital, social, print, outdoor and broadcast channels

Overseeing brand development and positioning locally and nationally

Managing PR and media relations to drive awareness

Driving sales, community growth and commercial revenue in line with targets

Leading and motivating a team of managers across marketing, communications and sales functions

Your Background – Head of Sales and Marketing

Significant experience in marketing and sales leadership roles, ideally within a consumer-focused or multi-site environment; experience in the cultural sector would be great, too

Track record of delivering successful integrated campaigns across multiple channels

Strong people management skills with the ability to lead, inspire and develop teams

Excellent knowledge of communications, PR and media engagement

Experience in budget management and commercial growth strategies

A keen eye for detail and a knack with data

If you are looking for the next step in your career with an organisation that really makes a difference, please get in ..... full job details .....