Head of Retention Marketing - 9-12 month FTC

Our client is a fast-moving e-commerce business operating at the cutting edge of their sector. A digitally-led retailer with a high-volume, multi-SKU product range and a loyal, growing customer base. They are a genuinely people-first business, with a collaborative culture and a well-established marketing function.Due to maternity leave, they are now seeking an experienced Head of Retention Marketing to step in and lead the retention function on a fixed term basis. This is a high-impact role covering a close-knit team of six, with responsibility for email, SMS, loyalty, social media, creative and campaigns, all delivered entirely in-house.THE HEAD OF RETENTION MARKETING ROLE RESPONSIBILITIES WILL INCLUDE: Leading and managing a team of six across retention, loyalty, email, SMS, social media, creative and campaignsOwning and evolving the customer retention strategy, with a focus on repeat purchase, loyalty and lifecycle marketingAnalysing customer data to identify engagement opportunities, churn risks and intervention pointsOverseeing the performance of Klaviyo (email/CRM) and Yotpo (loyalty) with full vendor support availableProviding regular reporting and insights to the wider Brand and Marketing leadership teamMaintaining a culture of data-led decision making and continuous improvement within the team THE IDEAL HEAD OF RETENTION MARKETING WILL HAVE: 5+ years'' experience in retention marketing, ideally within a B2C, e-commerce or high-volume retail environmentProven team ..... full job details .....