At least 6+ years of relevant B2B marketing experience.Campaign management Knowledge of the marketing campaign life cycle, this includes planning, strategy, execution, and reporting of a campaign.Go-to-market activities knowledge Understanding of user needs, helping products go-to market, and giving feedback to improve products.Generate demand for Google Cloud products by landing integrated campaigns and marketing activities in the UK Public Sector. Create and execute UK Public Sector marketing activities, working with multiple, matrix ed stakeholders to craft messaging, content, and channel strategy. This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).Drive mind-share and demand generation activities such as events, social, and advocacy programs.Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.Track and analyse the effectiveness of our marketing activities to monitor ROI and progress against key business objectives. ..... full job details .....