Head of Product Marketing

Our client are looking to hire someone who can join their business as a Product Marketing Lead, setting up the go to market plan and executing across predominantly content led channels. This is a fully remote opportunity and an opportunity to make significant impact on the company''s product strategy. Based in London (but with sporadic need to go to the office). Client Details Our client are UK based SME SaaS consultancy specialising in AI-powered digital transformation, CRM consultancy and cloud based solutions for the public sector and regulated industries. They are growing at pace due to their unique professional service and product offering. They are looking to hire a Product Marketing Lead who will be responsible for developing and executing on go to market plans for the product proposition. Description Product Marketing Lead: Go-to-Market Execution Execute go-to-market plans for new product launches, significant feature releases and market expansions, in line with the Go-To-Market (GTM) strategy defined by the Head of Product Marketing. Develop detailed launch execution plans covering audience segmentation, channel requirements, messaging and success criteria. Coordinate cross-functional GTM readiness across Product, Sales and Marketing Communications teams for all launches. Support the execution of campaigns that drive product awareness, trial and pipeline growth, briefing Marketing Communications clearly on requirements. Positioning and Messaging Maintain and ..... full job details .....